The PR Tool Kit for this year's Ask About Medicines Week will help you plan and implement local publicity around your activities.
For partners who are relatively inexperienced at working with the local media it provides a step by step guide to producing press materials, preparing spokespeople and explaining your news story to local newspapers, radio and TV.
For PR or communications departments, the template materials (press release and background) include some useful statistics about using medicines as we get older which you can use in your own materials and promotion for the week.
As always we are keen to hear about your successes with local media so please send through any clippings or articles to us at info@askaboutmedicines.org. |
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